O2TODAY Partners with Hawaiʻi Tourism Japan and Aloha Shirt Author Dale Hope to Launch MĀLAMA Hawai'i Protective Mask

Veteran face mask manufacturer O2TODAYHawai‘i Tourism Japan, and Dale Hope have teamed up to develop a mask as part of the MĀLAMA Hawaiʻi initiative. The collaboration celebrates Hawaiʻi’s aloha shirt heritage through a reusable mask featuring high-efficiency filters designed to welcome Japanese tourists safely back to Hawaiʻi, while serving as a reminder of The Aloha State when they return home. The print was curated by Aloha Shirt icon and Waterman, Dale Hope, who has also designed for the Patagonia Pataloha collection, Quicksilver Waterman Collection, and Western Aloha, among other brands.

Link to the original press release and more information

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