Breathe in life.

At O2TODAY we believe that everyone has the right to breathe clean air. We are on a mission to protect the public from the health impacts of air pollution and airborne germs by creating the best possible breathing mask with enhanced technology, design and style over the other products currently on the market.

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Who we are.

Since 2015, O2TODAY has been educating and empowering humans to control the most important thing we do but rarely think about – breathing.

Through innovating the protective mask space with our industry expertise, unique designs, and curated material science, our goal is to support millions of individuals and families to take control of their health through safer breathing.  

O2TODAY - O2SafeAir, woman with mask in sunset

Who we are.

O2TODAY - O2SafeAir, woman with mask in sunset

Since 2015, O2TODAY has been empowering humans to control the most important thing we do but don’t think about – breathing.

Through innovating the protective face wear space with our industry expertise, designs, and material science, our goal is to educate and support millions of individuals and families to take control of their health through safer breathing.   

The why behind what we do. 

No one wants to wear a mask if they don’t have to, including us. But unfortunately there are numerous threats to our health that come from the air we breathe and the best known defense to reduce exposure is the use of an effective face mask. O2TODAY is committed to working with our community to improve upon existing products and provide protective face wear for a variety of needs so the public can breathe safer and in style.  

The why
behind what we do. 

O2TODAY - The why behind what we do.
O2TODAY - The why behind what we do.
O2TODAY - The why behind what we do.

No one wants to wear a mask if they don’t have to, including us. But unfortunately there are numerous threats to our health that come from the air we breathe and the best known defense to reduce exposure is the use of an effective face mask. O2TODAY is committed to working with our community to improve upon existing products and provide protective face wear for a variety of needs so the public can breathe safer and in style.  

Our Journey. 

We have spent 5 years to innovate and change the game in the protective face wear space. And we’re just getting started. 

2016/17

O2Today - O2SafeAir, reusable lifestyle mask with proprietary easy-breathing mesh shell and replacement filters.
  • Launched Model NZ021 made-in-New Zealand Merino wool mask .
  • First protective mask to employ Merino wool filtration technology.
  • Available on KLM Airlines global flights and LVMH Group Travel Retailer, DFS.
  • Packaging finalist for Best Design Award, Designer’s Institute of New Zealand.
  • Moved company headquarters from Hawaii to Salt Lake City, Utah.

2018

O2Today - O2SafeAir, reusable lifestyle mask with proprietary easy-breathing mesh shell and replacement filters.
  • Introduced O2SafeAir masks and replacement filters.
  • Launched Love To Breathe® collaboration mask to support the Cystic Fibrosis community with proceeds donated to the Cystic Fibrosis Foundation. 
  • Donated thousands of masks to Red Cross, first-responders, and evacuees of Northern California Wildfires. 

2019

O2Today - O2Travel, The first mask specifically designed for air travelers and public transportation commuters.
  • Introduced O2Travel, designed specifically for air travelers and urban commuters.
  • Supported Navajo and Indigenous People’s Prayer Run from Bears Ears National Monument to Salt Lake City with donation of masks to protect runners from wildfire smoke. 
  • Supplied masks via the Utah Mayor’s Office at Salt Lake City Breathe Clean Festival for economically challenged families.

2020/21

O2Today - O2Health, 3ply non woven face mask (5 per pack)
  • Added O2Health 3-ply source control masks to product line-up
  • Introduced first monthly subscription model for O2Health masks and replacement filters.
  • O2SafeAir becomes the mask of choice for numerous NBA stars for protection during the COVID pandemic.

2022

O2Today - O2Health, 3ply non woven face mask (5 per pack)
  • Launching KF94 respirators featuring exclusive Marcel Wanders print designs.
  • Vetting like-minded partner companies to introduce healthy air products beyond face masks and filters.

Giving back to the environment.

O2TODAY - Utah Physicians

Support local NPO.

O2TODAY - 1% For The Planet members

As a member of 1% For The Planet we support clean air initiatives to combat air pollution.

Giving back to the environment.

Support local NPO.

O2TODAY - Utah Physicians

As a member of 1% For The Planet we support clean air initiatives to combat air pollution.

O2TODAY - 1% For The Planet members